Announcement Detail


Final week to discover how to make investors believe in your idea (Virtual Workshop, Feb 4)

From Problem to Market: Building a Fundable Story (Workshop)

Date: Thursday, February 26, 2026

Time: 11:00 am - 12 pm PST

Location: Virtual

A powerful idea isn’t enough. Investors, partners, and customers need to understand it, believe in it, and see its path to market.

Ticket price:

  • Free for WCS Members
  • $15 for Non-Members
  • Interested in becoming a member? Please learn more and apply here

Please note: This event will be recorded.

Why Should Investors Care? Building a Magnetic, Fundable Story

This workshop equips women entrepreneurs in cleantech and sustainability with the tools to craft a fundable, investor‑ready narrative. You will learn how to position yourself and your startup with investors, strengthen personal branding, and avoid common pitching pitfalls. We’ll also break down key slides like core value proposition and differentiation, customer pain points, market insights, competitive landscape, and GTM. You’ll leave with a sharpened story that clearly communicates your solution, your market, and why your startup is poised to win.

This workshop is led by Kara Alter, who leads brand strategy, marketing, and community at SE Ventures. Kara will guide founders through the process of turning a complex climate problem into a clear, compelling, and fundable story.

This session will help you move confidently from problem to market with a story that sticks.

Speaker:

Kara Alter

Head of Marketing, SE Ventures

Kara Alter is a 2x founder and 4x founding Head of Marketing, with 20 years of experience building brands from 0 to 1. She currently leads marketing and community for SE Ventures, the $1B specialist VC fund backed by Schneider Electric. At SE Ventures, Kara drives brand strategy across positioning, content, PR, events, sponsorships, partnerships, and founder engagement. With expertise across the full spectrum of GTM, Kara specializes in cultivating brand‑driven communities that fuel viral growth, increase conversion, and lower CAC. Prior to SE Ventures, she led marketing programs for startups across climate tech, fintech, mobility, real estate tech, and biotech.

 

 

 


About the FoundHER in Climate 2026 - Women Entrepreneurs Coaching Series

As the impacts of climate change reverberate and global energy transitions gain urgency to meet growing demand, women remain underrepresented in founding roles across climate tech and sustainability. The global climate tech market is projected to reach $100+ billion by 2030, with $20 billion in VC investments into US climate tech companies in 2024 alone. However, across the same period, solo female founders in the climate sector received less than 2% of that total funding, reflective of the larger trend of women-only founders receiving 2% of VC funding globally. To close the gap, targeted support systems and comprehensive resources are critical for equipping female founders with the tools and networks they need to succeed. 

FoundHER in Climate 2026 is an exclusive and comprehensive 10-month program designed to fast-track women entrepreneurs building in the climate, cleantech, and sustainability sectors into the top 50% of investable ventures. The program -  running from January through October 2026 - features expert-led workshops, office hours, fireside chats, and networking sessions to build critical business skills for early-stage founders looking to raise seed funding. Top industry leaders and successful founders provide hands-on guidance in fundraising, leadership, marketing, pitching, and legal fundamentals, with completion of the series intended to prepare participants for the WCS Pitch Competition and Reverse Pitch Events.

Learn more here | Schedule


EVENT SPONSORSHIPS AVAILABLE! Please email us at info@womencleantechsustainability.org if you have any questions.